3 Types of Product Case Metrics

Thinking about product metrics for case interviews overwhelms many PMs. Coming up with a few metrics quickly on the fly leverages a different set of skills or muscles than coming up with measures for a product you live and breathe. Many people need help with both skills, but some who are good at product metrics day-to-day can get hung up by the interviewer process.

That is why rules of thumb are helpful for interviews. I have shared (and will continue to share) a number of frameworks to help you think about metrics on the fly. I like this particular framework because the list is simple and easy to reuse:

  • Breadth

  • Depth

  • Frequency

If you stop and think about ;

  • How many customers are using our product?

  • How much time do they spend when they are in the product?

  • How frequently do they return?

So if you can think of these and then add in the check of three parts of a metric, you are on your way.

Breadth

  • # weekly active 

  • # of consumers of content per week

  • # trial users per week/month/quarter

  • ‘# premium subscribers per month

Depth

  • # hours per session per user

  • # hours per session

Frequency

  • # of Sessions per Week

  • Sessions per consumer

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Prioritization Frameworks for Interviews

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Simulate Interview Nerves