3 Types of Product Case Metrics
Thinking about product metrics for case interviews overwhelms many PMs. Coming up with a few metrics quickly on the fly leverages a different set of skills or muscles than coming up with measures for a product you live and breathe. Many people need help with both skills, but some who are good at product metrics day-to-day can get hung up by the interviewer process.
That is why rules of thumb are helpful for interviews. I have shared (and will continue to share) a number of frameworks to help you think about metrics on the fly. I like this particular framework because the list is simple and easy to reuse:
Breadth
Depth
Frequency
If you stop and think about ;
How many customers are using our product?
How much time do they spend when they are in the product?
How frequently do they return?
So if you can think of these and then add in the check of three parts of a metric, you are on your way.
Breadth
# weekly active
# of consumers of content per week
# trial users per week/month/quarter
‘# premium subscribers per month
Depth
# hours per session per user
# hours per session
Frequency
# of Sessions per Week
Sessions per consumer