3 Types of Product Case Metrics

Thinking about product metrics for case interviews overwhelms many PMs. Coming up with a few metrics quickly on the fly leverages a different set of skills or muscles than coming up with measures for a product you live and breathe. Many people need help with both skills, but some who are good at product metrics day-to-day can get hung up by the interviewer process.

That is why rules of thumb are helpful for interviews. I have shared (and will continue to share) a number of frameworks to help you think about metrics on the fly. I like this particular framework because the list is simple and easy to reuse:

• Breadth

• Depth

• Frequency

If you stop and think about ;

• How many customers are using our product?

• How much time do they spend when they are in the product?

• How frequently do they return?

So if you can think of these and then add in the check of three parts of a metric, you are on your way.

Breadth

• # weekly active 

• # of consumers of content per week

• # trial users per week/month/quarter

• ‘# premium subscribers per month

Depth

• # hours per session per user

• # hours per session

Frequency

• # of Sessions per Week

• Sessions per consumer