Three Parts of a Metric

A wise PM from Facebook once taught me the most important trick to product execution interviews (and the metrics for success in a product design/sense interview) is explaining what the metric will actually measure. It is so simple I felt stupid not getting it on my own.

The Three Parts of a Metric

  • The Measure (number, count, percentage, ratio)

  • The User Action (clicked, read, booked.)

  • The Time Period (session, day, week, month, quarter)

Now, anyone who doesn’t give me all three parts, I catch it immediately. I will admit when nervous, I may forget the time period, but I know better now.

Examples:

  • # of daily active users

  • Avg active listings per merchant per week

  • # active Creators per day

  • # video uploads watched per day

  • # uploads with a reaction per week

  • % of friends responding to a post daily

  • # of overall meaningful connections

  • % of overall meaningful connections driven by Stories Weekly

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