Three Parts of a Metric
A wise PM from Facebook once taught me the most important trick to product execution interviews (and the metrics for success in a product design/sense interview) is explaining what the metric will actually measure. It is so simple I felt stupid not getting it on my own.
The Three Parts of a Metric
The Measure (number, count, percentage, ratio)
The User Action (clicked, read, booked.)
The Time Period (session, day, week, month, quarter)
Now, anyone who doesn’t give me all three parts, I catch it immediately. I will admit when nervous, I may forget the time period, but I know better now.
Examples:
# of daily active users
Avg active listings per merchant per week
# active Creators per day
# video uploads watched per day
# uploads with a reaction per week
% of friends responding to a post daily
# of overall meaningful connections
% of overall meaningful connections driven by Stories Weekly