Top Tech Mission & Visions
Large consumer and enterprise tech
Apple
Apple's overall corporate mission is "to bring the best user experience to its customers through its innovative hardware, software, and services".
Vision: The company sees itself as a global leader in technological invention and a driving force of innovation, striving to create high-quality products that empower the public.
Relevance for PMs: Apple emphasizes excellence, integration of hardware and software, and a commitment to quality in every detail. Product managers are expected to focus on creating seamless, user-friendly, and secure products that improve people's lives.
Netflix
Netflix's mission is "to entertain the world".
Vision: Its vision is to become "the best global entertainment distribution service".
Relevance for PMs: With its data-driven culture, Netflix product managers focus on using analytics to guide content strategy, improve the user interface, and expand the service to more devices to captivate and entertain a global audience.
Microsoft
Microsoft's mission is "to empower every person and every organization on the planet to achieve more".
Vision: The vision is to help people and businesses around the world realize their full potential.
Relevance for PMs: Microsoft PMs drive product innovation with a "growth mindset" across diverse areas like cloud computing (Azure), enterprise software (Office 365), and AI. The company values collaboration, integrity, and a focus on expanding opportunities for all.
Prominent AI research companies
OpenAI
OpenAI's mission is "to ensure that artificial general intelligence (AGI) benefits all of humanity".
Vision: To build safe AI and ensure its benefits are widely and evenly distributed.
Relevance for PMs: Product managers at OpenAI work on the front lines of AI development. They help translate cutting-edge research into practical, safe, and widely accessible products like ChatGPT, all while considering the profound societal impact of AI.
Anthropic
Anthropic's purpose is to "build systems that people can rely on and generating research about the opportunities and risks of AI".
Vision: To create reliable, interpretable, and steerable AI systems that are safe and beneficial for users and society.
Relevance for PMs: Product managers at Anthropic operate with a "safety-first" mindset. They translate advanced AI safety research into tangible product tools like Claude, working to set and raise the industry bar for trustworthy AI.
Other top tech companies hiring PMs
DoorDash
DoorDash's overall corporate mission is "to empower and grow local economies".
Vision: The long-term vision is to build a last-mile logistics platform for all local commerce.
Relevance for PMs: DoorDash PMs focus on building and improving the company's "four-sided marketplace," serving customers, merchants, and delivery drivers ("Dashers"). Their work involves creating innovative solutions that make local delivery faster, fresher, and more efficient.
Block (formerly Square)
Block's purpose is "economic empowerment" by building tools to help more people access the economy.
Vision: To create an ecosystem of ecosystems, with tools from Square, Cash App, and other products that serve sellers, individuals, artists, and developers.
Relevance for PMs: Block's PMs work on products that help small businesses and individuals access financial services. This involves building integrated software and banking services for sellers (Square) and peer-to-peer payment and investment tools for individuals (Cash App).
NVIDIA
NVIDIA's mission is "to solve the world's most challenging problems" through accelerated computing.
Vision: To be at the epicenter of industrial transformation, from AI and graphics to healthcare and the automotive industry.
Relevance for PMs: Product managers at NVIDIA are at the heart of AI development, driving innovation in hardware, software, and services for AI "factories". They must operate with a focus on excellence, technical depth, and long-term, groundbreaking innovation.
Roblox
Roblox's mission is to "build a human co-experience platform that enables billions of users to come together to play, learn, communicate, explore and expand their friendships".
Vision: To reimagine the way people come together in a safe, civil, and optimistic environment.
Relevance for PMs: Product managers focus on empowering the global community of developers who create the experiences on the platform. They must balance the needs of creators with creating a safe and positive social experience for millions of users.
TikTok
TikTok's mission is "to inspire creativity and bring joy" through its short-form video platform.
Vision: To be the leading destination for short-form mobile video globally.
Relevance for PMs: Product managers focus on monetization, user engagement, and integrating new technologies like Generative AI into creative tools. They work in a fast-paced environment to deliver solutions that help brands and users connect.
Google (Alphabet)
Google's mission is "to organize the world's information and make it universally accessible and useful".
Vision: To create products that help create opportunities for everyone.
Relevance for PMs: The company hires PMs into its highly sought-after Associate Product Manager (APM) program and other roles. Product managers at Google are expected to combine technical skills with strong product intuition to solve user problems at a massive scale.
