Google Mission & Vision

When focusing on a company, knowing their mission and vision. Today it is even easier than ever to find and learn it. Just search and Google AI will give you a clean list and they are pretty good at it. Here is Google’s list.

Google's overall mission is to organize the world's information and make it universally accessible and useful. A related vision is to provide access to that information with one click. Many of the company's major products have their own missions or guiding principles that align with this core goal. 

Google corporate

• Mission: To organize the world's information and make it universally accessible and useful.

• Vision: To provide access to the world's information in one click. 

Google Search

Search embodies Google's central mission. It is committed to delivering relevant and reliable information and maximizing access to information. 

• Key principles:

  • Deliver the most relevant and reliable information.

  • Maximize access to information from various sources.

  • Present information in a useful way, adapting to the query. 

YouTube

YouTube's mission focuses on user-generated content and community building. This empowers creators to share their voices and perspectives. 

• Mission: To give everyone a voice and show them the world.

• Guiding beliefs:

  • Everyone deserves to have a voice.

  • The world improves when people listen, share, and build communities through stories. 

Gmail

Gmail's purpose aligns with Google's broader principles, particularly its focus on the user and doing one thing well—email. Gmail improved the user experience with larger storage, setting a new email standard. 

Google Gemini

As an AI technology, Gemini builds on Google's mission by creating an advanced, helpful, and responsible AI assistant. It focuses on making AI intuitive and useful by understanding and operating across multiple types of information, including text, images, and code. 

• Overall purpose: To build AI responsibly to benefit humanity.

• Approach to the Gemini app: To evolve from a chatbot into a personal AI assistant that can follow directions, adapt to needs, and safeguard the user experience.

• Vision: To become a "World Model" that can understand and simulate aspects of the world to make plans and imagine new experiences. 

Google Chrome

Google Chrome's development was guided by the principle that fast is better than slow. As a product, it integrates with the mission to build for everyone by creating an internet browser that works well. 

• Guiding principle: To be fast, with a focus on simplicity and security. 

Google Workspace

Workspace, including Gmail, Docs, Drive, and Meet, aligns with the corporate mission by empowering collaboration for businesses and individuals. Its purpose is to help people succeed in a digital world. 

• Mission: To enable a hybrid work experience that enhances collaboration, strengthens human connection, and increases wellbeing for people—wherever they are and however they work. 

Other relevant products

Google's commitments extend to hardware and accessibility, emphasizing its desire to build for everyone. 

• Hardware (e.g., Pixel): After a product line failure, Google launched Pixel, a more successful phone, demonstrating its commitment to adapting products in line with its core mission and values.

• Accessibility: A part of Google's mission is to build for everyone. The company's accessibility team ensures products are usable for people with disabilities, a core consideration from the earliest stages of product design.