Meta Goals & Metrics Prompts
A question bank for Meta/Facebook Product Management Execution Interviews: a list of Product Manager Interview questions asked at Meta, Facebook, Instagram, etc. during the execution round that is focused on Success Metrics.
Goals & Metrics
Why is this an important problem to solve
1 to 3 Goals - 1 for Company and 1 for team at minimum
Comprehensive List of Metrics
Common Setup Language Choice:
What goals and metrics would you set for _____?
What goals would you set for _____?
How would you set goals for _____?
Define goals for _____?
How would you measure success for _____?
How would you measure impact for _____?
You are a PM for _____. How would you define success for your product/team?
You are the PM for_____, how do you measure success?
Why does _____ exist? What are it's goals?
Notice, while the intial prompt doesn’t always mention both, what you have to do in these cases is state the goal(s) and a comprehensive list of metrics that will measure those goals given the dynamics of the ecosystem. Meta questions are almost always about ecosystems.
Preparing for Meta Metrics questions requires becoming familiar with Meta’s core products. The following are from crowd sourced databases of questions asked in the last few years.
50+ Sample Questions:
What goals and success metrics would you set for buy & sell groups?
How would you set a goal for Facebook Lite?
You're the PM for Instagram creator tools. How would you set goals for teams?
You are PM for Facebook Fundraising, How would you measure impact and set goals for the team?
You're the PM for FB Watch. What goals would you set?
How would you set a goal for Facebook Marketplace?
How would you measure the success of Facebook (or IG) Stories?
It's 2016, how would you decide whether to launch Facebook Stories?
Let's say you're the PM on Facebook Events. How would measure success?
How would you measure success for Facebook (or IG) Reels?
Set Goals for Facebook Groups.
What metrics would you use to track the improvement of sense of community within Facebook Groups?
How would you measure Facebook Dating?
You are the PM of the Facebook timeline — how would you measure retention?
What metrics would you define to measure the success of Save Item?
Tell me what metrics you would look at as a product manager for Instagram ads.
How would you evaluate the success of Reactions?
Imagine we’d made the decision to build the profile verification checkmark on Facebook. How would you define it’s success?
It’s Instagram 2013, how would you define success for the team whose charter is to build the first API?
You are PM of FB Login used by 3rd parties and you notice successful logins metrics is down on a Monday morning, what will you do?
You are the PM of Facebook Live. How do you set goals? What is your top line metric?
Design goals and metrics for success for IG Live.
You are the PM for Video calls on messenger. How would you set goals?
How do you measure the success of Messenger Rooms?
You are the PM for FB News. What success metric would you track and why?
Set goals for FB Pages.
What would you define as the goal for FB's new user experience?
You are a PM on the new product experiences team (eg. LGBT couples adopting a child, Career advice for children of color etc.).How will you set goals for the product?
Measure success of FB Campus.
You are the PM for FB Jobs.
Success Metrics on Instagram Shops. What about FB Shops - will you use same there?
You are the goal of FB Podcasts, what goals would you set?
What are the goals for FB Pay?
Set the goals for Facebook Search.
Define goal for IG shopping.
You are the PM for instagram threads. This is a standalone visual messaging app, helps people stay connected to their close friends. It is camera focused and allows users to share videos & photos.
Define the success metrics of Facebook's enterprise chat application.
PM for COVID-19 information portal. What are the goals you will set for the team.
How would you measure the success of FB pages for Small and Medium Businesses.
We're launching hashtags on Instagram for the first time. What are your goals?
Goals for Audio Rooms.
You're the PM for notifications - how would you define success?
You are the PM of FB Newsfeed. How would you measure success?
Goals for a workplace messaging chat
Meta Feature (Slightly more focused prompt.)
What goals would you set for Reels recommendation engine.
You're the PM for the "Verified" feature for Instagram, how do you measure success?
How would define the goals for the Unauthenticated (Login) page of Facebook?
Define success Metrics for videos on the FB Newsfeed
Don’t forget this is still fair game:
Pick a Meta product you use often. Set a goal for this product.
Hypothetical Meta Prompts:
How would you measure success for a Facebook travel recommendation product?
How would you define the goals and metrics for a live voice channel feature (like Facebook/Insta live, but only voice powered)?
FB is launching a money transfer feature, what would be the goals and success metrics?
You are the PM for Meta food delivery app, what two goals would you use with higher executives on success.
You are a PM at Facebook, you want to build a Yelp-like restaurant search product. How would you convince your team to do it.
FB is launching a new headset with smart capabilities; how do you measure its success?
Define success metrics for Facebook Mentorship (hypothetical product that lives within Facebook Groups)
Set goals and metrics for a new FB app similar to Clubhouse
Define success for a hypothetical FB learning product
You are the PM for the Planet Division. You own Trees. How would you measure success and set goals. Trade off follow-up: The books division is focused on printing books with trees, how would you work through the conflict.
Non-Meta Prompts:
For a food delivery app, what goals would you set for next 6 months.
How would you set the goals/metrics for Uber Eats (pre-launch)?
PM for video sharing (like YouTube ). What would you pick as your success metric?
How would you set the goals/metrics for a home services product like Angie's List?
Choose a video streaming app (Netflix, YT). How would you goal that product?
Goals and success metrics for video conferencing app (Google Meet, Zoom etc.)
You are the PM for DoorDash. Define a goal and how would you measure success.
How would you measure success for a TurboTax mobile app?
Success metrics for live video at growth phase.
How would you set goals for bikers using Google Maps.
PM at Duolingo - set goals for expansion into math education
How will you measure success for airbnb experience?
How do you grow total number of users in mobile-app sign-ups?
Common Complexities (Aha Moments):
Buy & Sell Groups - Transactions happen offline. Need proxy metric to measure true North Star or Key metric.
Facebook LIte - It is about spotty connectivity, expensive data charges and high latency and low quality devices.
Creator Tools - Can you think about differ types of Creators and how they connect to users and monetize. Tool usage needs to be simple, low time on tools. Tools for Creation vs Distribution vs Advertising/Boosting
Fundraising - Ecosystem includes non-profits and volunteers as well was admins.
Facebook Watch - Ondeman Video product with novices, semi-pros and pros. Question: Does this include live or just pre-recorded content. Does it take away from other products.
Part of a series on Facebook Product Manager Interview Questions.
