Social Media Metrics from Creator’s POV
Product Managers should think about what users need. When thinking about metrics, PM candidates often focus on their POV and the business.
When building a marketplace product, you must think about both the supply and demand sides. When thinking about metrics for a Creator product, try thinking about what Creators look to measure.
Consider this list:
Growth of Connections
Growth Per Network
Engagement by User Grouping
Activity Per week
# of posts per week determines
Why: measure overall output
Engagement Rate Per Post
Weighting engagement
Likes, comments and shares have different degrees of importance.
Coverage
Paid
Organic
Impressions per post
Comparing the number of impressions generated by similar posts can help improve your content strategy and results.
Impressions per week
WoW
by channels
Cost per Impression
Cost per view
Videos require more work, adding to costs.
Aggregate cost
Resources:
