Photo by Bruno Kelzer on Unsplash

design. prompt. google-style.

Design an in-store experience for shopping.

Level: L6/L7

Prompt: Design an in-store experience for shopping.

    • Physical Experience

    • Ambiguous Prompt

    • Opportunity to ​Think Strategically

  • As you listen, evaluate the following sections:

    • Clarifying Questions

    • User Focus

    • Pain Points Identification

    • Solutions

    • Can you hear the differences?

    • Do you have a favorite or preferred approach?

    • Would you give a Hire vs No Hire?

    • What levels would you hire this candidate for?

Coach’s Note: The challenges and criteria are hidden to allow the listener to decide on their own before considering the coach’s advice.

Evaluation Criteria

As you listen, think about how you would rate the coach leveraging the S.U.S.S Framework:

    • Clarifying Questions

    • Framework Overview

    • Insights: User & Tech

    • Segmentation

    • User Journey

    • Pain Points

    • List Solutions

    • Prioritize

    • Three Metrics

    • Identify North Star

Formatting Notes

  1. No Partner: There is no one 'mocking' the ‘candidate’. I go through the motions assuming the answer to all questions is “You decide.” There are no probing questions from an interviewer.

  2. Follow Along: The recording is set up to allow you to work alongside by pausing OR to just listen/view like a podcast, it is up to you. Leverage it for your preferred learning style.

The Recording

In this section, I share feedback on the key elements and sections of the mock interview.

Some points have already been covered in the recording, some are new observations.

    • Retail vs Food

    • Google vs Other

    • Timing: next year or 5-10 years out

    • Why

    • Who

    • What

    • How to Measure

    • Habits Changing

    • Rise in Experience Focus

    • Reduced Inventory

    • Inputs

    • Harder to Staff

    • Share Everything Online

    • Want Things Fast

    • People want customized experiences everywhere

    • Wholistic Experience from online to store

    • Buy Online and Pick Up In-Store Experience

    • AR

    • ML/AI

    • Robots

    • Amazon testing tech experience

    • Tech mixed in every in-store experience lately

    1. Experience >> Shopping Therapy or Social Event - Dual Purpose

    2. Convenience >> It is around the corner, I need current trends aggressive

    3. No Choice >> Can't wait for delivery, etc. but simple solutions would likely work

    • designed for traffic flow

    • checkout, not experience

    • want to be unique

    • want to share

    • can't find size >> directed to go online

    • want boutique experience everywhere

  • Make shopping an experience that entertains

  • 1. 3D Printing + Social - Novel and immediate, playing on current trends

    2. AR + Big Screen Social - Leverage new tech that is novel and still to expensive for the home, create experience

    3. Robot Stylist - deals with employee shortage, is novel but maybe not perfect. Interacting with robots a bit creepy but robots to fill dressing rooms is kinda nice and more efficient, thus better experience

  • Ranking >> Impact >> Engineering

    1. 3D Printing >> H > H

    2. AR Show >> H > MH

    3. Robot >> M > H

    3D wins with a focus on a unique experience that has the benefit of being a green trend.

    • # of 3D products sold per day to people coming to store

    • # of social mentions per day per customer experiencing

    • # of return visitors per month

    • avg number of total items purchased per guest with instore experience

    Thoughts

    My instincts want to make # of 3D printed products sold the north star, but if my goal is about the experience, then # of social mentions might be a better proxy of the experience, was it enjoyable enough to share in this world where most people share all on social media.

Coach’s Reflections

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