day 18

Written By Wendy-Lynn McClean

type | marketplace products

For the following prompts, imagine you are in the strategic setup of your product sense case, before you jump into user segmentation, how are you going to decide which side of the market to focus on?

  • product to buy and sell antiques

  • design a product to hire a handyman

  • design a product for group travel

why | check boxes

For most interviewers at marketplace companies (think: meta, doordash, lyft, uber, etc.) when you get a case, they are going to have a bias about which side of the market needs the most help right now. You need to show that you are (1) aware of marketplace dynamics and (2) have picked a side for a legitmate reason.

hint | practice make’s perfect

check out the lewis lin spreadsheet to find the latest marketplace prompts being asked.

pitfalls | common mistakes

  • saying you are prioritizing X because you know it and don’t know the other

  • not being ready to pivot if the interviewer gives the right signal

  • switching too quickly to what the interviewer asked

Yes, it is difficult to know if you should take the advice or stand firm on your position, which is why you should practice taking a strong stance for either side. Be ready to be told you need to focus on both.

Wendy-Lynn McClean https://intrico.io
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day 17