day 3
task | user segmentation
Use the prompt you picked from day 1.
For day 3, spend 5 minutes trying to come up with user segments:
try to come up with three groups
describe them in a way that makes sense and shows thought
(don’t worry about prioritization, yet.)
Set a timer, make sure you don’t go over.
why | biggest challenge
this is where everyone struggles most. it is also where the most variation comes from company to company. Meta is looking for super-specific users, while Google is more flexible, as just a quick example.
hint | pick an approach
you can try a number of different approaches. pick one and run with it once the timer starts.
for example:
JTBD
context | barrier | goals
framework | reading options
