day 2

task | strategic setup

Use the prompt you picked from day 1.

For day 2, spend 5 minutes trying to come up with :

  • why this is an important problem to solve NOW

  • what is the competition

  • what are unique challenges

  • if marketplace dynamics, what side do you focus on

  • set a goal and/or mission

    • if existing company, repeat the mission and set a goal

Set a timer, make sure you don’t go over.

why | establish the background

this helps you set the scene, and cover motivations


hint | don’t go too long

the biggest pitfall here is losing too much time over explaining.

framework | read strategic setup guide

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