Right to Win

In this week’s newsletter, I talk about a company’s right to win. For ease of comprehension, I have collected a few helpful articles on the topic here.

Definition:

• A right to win is the ability to engage in any competitive market with a better-than-even chance of success — not just in the short term, but consistently.

• The right to win is a combining two parts of the business strategy – Competitive advantage and competitor analysis

• Strategy + Business

• Key Questions to Think About

  • What are your most important capabilities?

  • How are you developing these so that you have the right to win?

  • How are you creating the most value for your customers?

  • Do your products and services give you the right to win?

• Unveiling Your Right-to-Win Strategies

  • Conduct Market Analysis:

  • Understand Customer Needs:

  • Leverage Core Competencies:

  • Innovate and Differentiate:

• Thinking about Right to Win Analysis

1. Define your market segment.

2. Identify and list your top two to three competitors.

3. List the buying criteria of your buying personas.

4. Rate your company and product against each criteria.

5. Analyse the results.

• Right-to-Win Exercise from PwC