Reading to Build Product Instinct
Reading a lot can help you build product and business instinct. This article gives you an example of how you can leverage a deep dive by a product leader to help you build your instincts.
This article from Lenny’s Newsletter talks about free-to-paid conversion rates. If you can get comfortable with statistics like this, you can sound more skilled and strategic as a PM candidate.
If you have these stats in the back of your mind, you can leverage them in the middle of a strategic question or a product design case to justify a decision or trade-off.
Key Stats Shared on B2B Models:
Freemium - self-serve Good: 3-5%; Great: 6-8%
Freemium - sales- assist Good: 5-7%; Great 10-15%
Reverse Trial Good: 7-11%; Great 14-21%
Free Trial 8-12%; 15-25%
Read Lenny’s article to get more information to build your instincts.
