How many metrics for Meta Execution?

Today someone asked me, how many metrics do you list for a Meta execution interview. Diana Yao recommends roughly 12-17 metrics. See her video here as she discusses the North Star, supporting metrics and counter + downstream metrics.

North Star

  • metric count: one

  • time: 3 mins

  • can be before supporting or start with north star

  • Starting with North Star is more important if you are senior

  • Don’t forget

    • The Why: Your logic

    • Define metric: Is it a count or a proxy

Funnel Metrics

  • metric count: 5 to 10

  • time: ~7 mins

  • levers for north star

  • leverage user funnel

  • product thinking: what needs to happen to be successful for user

  • director or VP

  • don’t forget growth or retention metrics

  • why metrics are important to users

Counter & Downstream Metrics

  • metric count total: 4-6

  • time: 3 mins

  • metric count: 2-3 counter metrics

  • metric count: 2-3 downstream metrics

  • Come up with some of them not all of them

Additional Tips:

  • Study the products before

  • Prioritize (vs Being Overly Exhaustive) - Most important vs What Can

  • Structured Approach - Supporting Metrics one side at a time

Previous
Previous

Strategy: The Tech Scalability Test

Next
Next

Ben Thompson Teaches Strategy Comms