Craft & Execution: Deciding to Sunset a Product

We are starting to see hypothetical question in Craft & Execution.

For Example:

• How do you decide to sunset a product.

For this question, the best approach is to think about situations in which you would sunset a product. Then talk about how you would decide..

There are typically three cases where we would sunset a product:

• Technology: Newer Solution Superceeds

• Lost Product-Market Fit: people are not using it/not finding product marketfit

  • fewer users

  • not profitable

• Mission/Goal: Company goal and mission changed

How to Decide

I would ask the following questions.

• Has user growth stagnated or fallen?

• Has the market size for the product gotten smaller?

• Do users still need the product?

• Have users moved to another product?

• Does it still align with our mission and goals?

• Is it too expensive to support/not profitable?

• Do we have a better solution and need to move people to it.

• Are the people who remain on the product core users or vocal smaller user group? When was the last time the product was used by the core users?