Spotify

Question bank for Spotify Product Management Interviews: a list of Product Manager Interview questions asked at Spotify.

Note: Generally speaking, this is a great list of sample questions for mid-tier companies that blend behavioral and case-type questions.

Spotify mixes behavioral with product case questions and covers the complete range of product questions. While provided for candidates seeking a Spotify role, this is an excellent list of questions covering all the major areas that can come up in product case questions. .

Candidates have seen questions in the following types of prompts: Behavioral (Tell me about a time…), Hypothetical (How do you handle…), Spotify Design, Spotify Execution, General Trade-Off/Execution, Technical, and Strategy.

Behavioral

  • Tell me about a product you've built that you're proud of.

  • Tell me about a time you built something from 0 to 1.

  • Tell me about a time when you had to report on your project’s status to a large number of stakeholders. Where did the greatest pushback come from?

  • Tell me about a data science project that you have worked on.

  • Tell me about a time when you used data to reach a conclusion.

  • Tell me about a time when you used data to influence/persuade people.

Process Behavioral/Hypothetical

  • How do you work with Marketing?

  • How do you work with Designers?

  • How do you prioritize among competing features?

  • Walk me through how you prioritize your product backlog.

Spotify Specific Questions

Spotify Design

  • How would you improve Spotify?

  • Design a recommendation engine for Spotify.

  • Design the backend of Spotify. (technical design)

Spotify Execution

  • How would you monetize Spotify?

  • Measure the success for Spotify's Discover Weekly feature

  • Spotify has a 1-month trial membership. We noticed that users were not converting to paid membership after the free trial. From a product standpoint, what can you do to improve user engagement and subsequent customer retention?

  • Spotify installs increased 25%. What are reasons this might have happened? Give at least four.

  • You're the product manager at Spotify. Build metrics.

  • How would you grow Spotify by 20%?

  • How do you drive social engagement for Spotify?

  • You are the Product Manager at Spotify. To increase new users and to improve retention, one of the frontrunner ideas is building a live concert feature within the app. Talk about this feature in detail and describe how you would go about validating and building it.

Spotify-Like Questions Design or Execution

  • How would you create a playlist for a user after they listen to a single song? (in an app like Spotify)

  • Pick an app for listening to music & podcasts. What is this app's goal? What does it do well? What can be improved to drive engagement?

Trade-Off/Execution

  • There is an issue in a sign-up flow, users are no longer signing up for our service, what would you do?

  • How would you determine when to run a price promotion? 

  • YouTube shares are up. What do you do?

  • How would you measure engagement for Netflix?

  • Should Netflix provide a freemium model? Why?

  • There are about 1 million inactive Netflix users. What would you do about them?

  • Set goals for Facebook notifications.

  • What are the key metrics to be captured for a streaming service product?

  • How do you measure the success of Airbnb online experiences?

  • How would you measure the success of YouTube?

Product Design Case Question

  • What is your favorite product? Why?

  • Design a bookshelf for kids.

  • Design a library for the future.

  • Design a product for Podcast recommendations.

  • How would you design a phone for kids aged less than 5 years?

  • How would you improve Netflix?

  • How would you re-design the carwash?

  • How would you improve YouTube?

  • How would you improve a coffee machine used in offices?

  • How will you improve ad monetization for streaming services app?

Strategy

  • What is the future of the streaming music industry in your opinion?

Technical Question

  • How would you explain what an API is?

  • Describe your management style with examples.

  • How does content personalization work for streaming services?

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