Coinbase

Sample Questions:

  • Pick 3 favorite products you use often, describe why they are you favorites. Pick 1 of the 3 and tell me how you'd improve it.

  • You are a PM at Apple and PM for Apple Wallet, how would you define success and goals

  • You're a PM @ Spotify Podcasts. What goals and success metrics would you set for the product?

  • What are your favorite 3 products? Pick one and improve it.

  • Pick a product within the fintech/banking space and how you would improve it?

  • What are the goals and success metrics of AirBnB Experiences?

  • As PM for Coinbase Homepage, what are your goals, and metrics for success?

  • How would you design a marketplace for NFTs? What unique features or experiences?

  • If you are the PM for Coinbase advertising campaign and the CEO reached out to you to determine whether the last Ads during Superbowl was successful or not. How would you go about defining the success? Consider for every signup Coinbase issued $10 bitcoin token.

  • You are the PM at G, design a new car wash experience.

  • What 3-5 metrics would you put on Coinbase's executive dashboard?

  • Say you're building a product health dashboard for Hulu. What 3 charts would you most want to create for this dashboard?

  • Design a product to help people pick vacation destinations.

  • If you worked on Twitter's creator monetization team, what 2-3 metrics would you most focus on?

  • Tell me about a time when you acted as a translator between different cross-functional teams.


Coinbase PM

Onsite Interview Prep

Thank you for interviewing with Coinbase! We’re excited for you to move forward to our virtual onsite loop. This document is to provide a bit more context around what to expect in your upcoming meetings.

Your ‘onsite’ interview will consist of ​4x 30min Google Hangouts Video interviews with a cross-section of Coinbase teams (Product & Eng), focused on the strengths referenced below.

Product Vision & Design

  • Succinct identification of customer problems Identification of new product opportunities

  • Setting vision, direction, and roadmapping

  • Example question: If you were a PM at Company X, how would you decide which feature to build next? How would you design it?

Product Strategy, Leadership

  • Data-driven analysis of product tradeoffs/decisions

  • Partnering with internal teams to accomplish milestones

  • Articulation of incremental, logical team-based roadmap objectives

  • Example Question: Describe a time when you lead a specific product initiative? How did you display leadership in this context?

Product Execution, Communication

  • Ability to operate effectively in complex, dynamic, and rapidly developing environments

  • Navigation of internal team dynamics to accomplish evolving product goals

  • Clear, succinct, and structured communication

  • Ability to propose changes to product strategy, influencing internal buy-in

  • Example question: How do you decide between competing product initiatives? Technical Knowledge, Working with Engineering

  • Forging of productive and continuously innovative relationships with Engineering

  • Ability to articulate complex product goals into accurate & actionable Eng objectives

  • Applied knowledge of assigned product area and space

  • Example question: How do you work with Eng teams to resolve bug fixes/new features?

Across the board, the team assesses for:

  • The “What” and the “How” of your experience

  • Clear understanding and articulation of main problem areas

  • Structured thinking and frameworks

  • Ability to generate a lot of ideas on the fly, creativity of thought

  • Understanding of technical challenges and tradeoffs, prioritization

  • Self-awareness, positive energy, and structured, succinct, clear communication

Example Case Prompts

(may or may not be Coinbase-specific):

  • How would you design an alarm clock for a deaf person?

  • How would you integrate social on Coinbase’s platform?

  • How would you convert passive users to active?

  • What is your favorite product, and how would you improve it?

Preparation & Background

In terms of preparation​, Coinbase’s b​log is a great source for additional information on our product portfolio & current events.

Some additional helpful links:

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