Coinbase
Sample Questions:
Pick 3 favorite products you use often, describe why they are you favorites. Pick 1 of the 3 and tell me how you'd improve it.
You are a PM at Apple and PM for Apple Wallet, how would you define success and goals
You're a PM @ Spotify Podcasts. What goals and success metrics would you set for the product?
What are your favorite 3 products? Pick one and improve it.
Pick a product within the fintech/banking space and how you would improve it?
What are the goals and success metrics of AirBnB Experiences?
As PM for Coinbase Homepage, what are your goals, and metrics for success?
How would you design a marketplace for NFTs? What unique features or experiences?
If you are the PM for Coinbase advertising campaign and the CEO reached out to you to determine whether the last Ads during Superbowl was successful or not. How would you go about defining the success? Consider for every signup Coinbase issued $10 bitcoin token.
You are the PM at G, design a new car wash experience.
What 3-5 metrics would you put on Coinbase's executive dashboard?
Say you're building a product health dashboard for Hulu. What 3 charts would you most want to create for this dashboard?
Design a product to help people pick vacation destinations.
If you worked on Twitter's creator monetization team, what 2-3 metrics would you most focus on?
Tell me about a time when you acted as a translator between different cross-functional teams.
Coinbase PM
Onsite Interview Prep
Thank you for interviewing with Coinbase! We’re excited for you to move forward to our virtual onsite loop. This document is to provide a bit more context around what to expect in your upcoming meetings.
Your ‘onsite’ interview will consist of 4x 30min Google Hangouts Video interviews w ith a cross-section of Coinbase teams (Product & Eng), focused on the strengths referenced below.
Product Vision & Design
Succinct identification of customer problems Identification of new product opportunities
Setting vision, direction, and roadmapping
Example question: If you were a PM at Company X, how would you decide which feature to build next? How would you design it?
Product Strategy, Leadership
Data-driven analysis of product tradeoffs/decisions
Partnering with internal teams to accomplish milestones
Articulation of incremental, logical team-based roadmap objectives
Example Question: Describe a time when you lead a specific product initiative? How did you display leadership in this context?
Product Execution, Communication
Ability to operate effectively in complex, dynamic, and rapidly developing environments
Navigation of internal team dynamics to accomplish evolving product goals
Clear, succinct, and structured communication
Ability to propose changes to product strategy, influencing internal buy-in
Example question: How do you decide between competing product initiatives? Technical Knowledge, Working with Engineering
Forging of productive and continuously innovative relationships with Engineering
Ability to articulate complex product goals into accurate & actionable Eng objectives
Applied knowledge of assigned product area and space
Example question: How do you work with Eng teams to resolve bug fixes/new features?
Across the board, the team assesses for:
The “What” and the “How” of your experience
Clear understanding and articulation of main problem areas
Structured thinking and frameworks
Ability to generate a lot of ideas on the fly, creativity of thought
Understanding of technical challenges and tradeoffs, prioritization
Self-awareness, positive energy, and structured, succinct, clear communication
Example Case Prompts
(may or may not be Coinbase-specific):
How would you design an alarm clock for a deaf person?
How would you integrate social on Coinbase’s platform?
How would you convert passive users to active?
What is your favorite product, and how would you improve it?
Preparation & Background
In terms of preparation, Coinbase’s blog is a great source for additional information on our product portfolio & current events.
