Product Design

• Design a voice assistant product for kids.

• How would you design a new Siri?

• How would you improve Apple Podcast?

Product Strategy

• Should Apple launch its search engine?

• How would you turn Facebook events around?

• Imagine you’re the CEO of Apple — what product would you eliminate from the lineup?

• If you wanted to run a movie-streaming service like Netflix or Apple TV+ “at cost” (making zero profit), how much would you have to charge?

• How does Apple Cash and Apple Card work together ?

• What’s a new market you think the MacBook Pro should target, and how would you modify the device or OS to target it?

Estimation

• What is the market size of toilet paper in the US?

• How many airports are in the US and the world?

• How many mobile phones are there in the world?

Behavioral

• How do you build your knowledge on something you’ve never done or worked on before?

• Tell me about a time when you had to deal with ambiguity.

• Was there a time when you disagreed with the manager’s decision? How did it play out, and what happened?

• Explain some principles of product design that you like to follow?

• How do you usually mentor more junior members of your team?

• How do you try to raise the bar with every project you work on?

• Tell me about a time when your product team wasn’t hitting the quality bar. What did you do next?

Analysis

• How would you measure the success of the iPad Pro?

• YouTube traffic went down 5% — how would you report this issue to the executive team?

• What metrics would you use to measure the success of Instagram Stories?
  

Technical Questions:

• How do Apple Cash and Apple Card work together?

• Develop an algorithm that can detect if a string is a palindrome.

• How would you face a technical challenge you have never encountered before? Describe your methodology step by step.

• What happens when you swipe your credit card?