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Apple

Product Design

  • Design a voice assistant product for kids.

  • How would you design a new Siri?

  • How would you improve Apple Podcast?

Product Strategy

  • Should Apple launch its search engine?

  • How would you turn Facebook events around?

  • Imagine you’re the CEO of Apple — what product would you eliminate from the lineup?

  • If you wanted to run a movie-streaming service like Netflix or Apple TV+ “at cost” (making zero profit), how much would you have to charge?

  • How does Apple Cash and Apple Card work together ?

  • What’s a new market you think the MacBook Pro should target, and how would you modify the device or OS to target it?

Estimation

  • What is the market size of toilet paper in the US?

  • How many airports are in the US and the world?

  • How many mobile phones are there in the world?

Behavioral

  • How do you build your knowledge on something you’ve never done or worked on before?

  • Tell me about a time when you had to deal with ambiguity.

  • Was there a time when you disagreed with the manager’s decision? How did it play out, and what happened?

  • Explain some principles of product design that you like to follow?

  • How do you usually mentor more junior members of your team?

  • How do you try to raise the bar with every project you work on?

  • Tell me about a time when your product team wasn’t hitting the quality bar. What did you do next?

Analysis

  • How would you measure the success of the iPad Pro?

  • YouTube traffic went down 5% — how would you report this issue to the executive team?

  • What metrics would you use to measure the success of Instagram Stories?

Technical Questions:

  • How do Apple Cash and Apple Card work together?

  • Develop an algorithm that can detect if a string is a palindrome.

  • How would you face a technical challenge you have never encountered before? Describe your methodology step by step.

  • What happens when you swipe your credit card?