Product Managers should think about what users need. When thinking about metrics, PM candidates often focus on their POV and the business.

When building a marketplace product, you must think about both the supply and demand sides. When thinking about metrics for a Creator product, try thinking about what Creators look to measure.

Consider this list:

• Growth of Connections

  • Growth Per Network

  • Engagement by User Grouping

• Activity Per week

  • # of posts per week determines

    • Why: measure overall output

• Engagement Rate Per Post

  • Weighting engagement

    • Likes, comments and shares have different degrees of importance.

• Coverage

  • Paid

  • Organic

• Impressions per post

  • Comparing the number of impressions generated by similar posts can help improve your content strategy and results.

• Impressions per week

  • WoW

  • by channels

• Cost per Impression

  • Cost per view

    • Videos require more work, adding to costs.

  • Aggregate cost

Resources:

Fool.com