There are very different modes of learning. As a coach, I know that my frameworks are helpful but not for everyone. When there is a framework people love, I will happily share it, along with my caveats.

In this case, we are discussing a metrics framework. The most common and popular one I know of is called G.A.M.E. Which stands for:

• Goals

• Actions

• Metrics

• Evaluation

Let’s break that down for a moment:

• Goals: Establish simple English goals that explain the what you are trying to accomplish

• Actions: List the core actions a user takes

• Metrics: List how you will measure those actions and outcomes of those actions

• Evaluation: Self-reflect on what you have said

Pitfalls

Now, lets talk about common pitfalls with this model.

• Goals:

  • Too Business Focused

  • Calling Engagement your goal

    • it can be at a high-level but not the point of thi exercise. State it but get to simple English description of the goal

• Actions: List the core actions a user takes

  • Listing too many actions

  • Being so focused on actions you forget outputs and outcomes

• Metrics: List how you will measure those actions and outcomes of those actions

  • Forgetting the time period

  • Not being able to prioritize metrics

  • Not knowing when to measure daily vs. weekly, for example

• Evaluation: Self-reflect on what you have said

  • Having memorized AARRR metrics and not knowing why you use them

  • Confusing Growth metrics vs. Core metrics

References & Suggested Reading:

• Answering Product Questions with G.A.M.E. Framework

• Productfolio on G.A.M.E. Framework