For execution case questions, you need to measure your product. Most people get it wrong. Here is a quick list of some Do’s and Don’ts.

Don’t

• Give a vague description (i.e. I would measure what happens in the product)

• Use Percentages for North Stars

• Over complicated your metric

• Use CSAT or other qualitative metric unless aboslutely necessary

Do:

• Include a count (think # of X)

• Avoid averages unless absolutely necessary

• Be specific (total queries is better than overall volume — I need to know how you measure volume)

• Keep it simple. If the metric is getting complicated, consider a proxy metric.