Spotify
Question bank for Spotify Product Management Interviews: a list of Product Manager Interview questions asked at Spotify.
Note: Generally speaking, this is a great list of sample questions for mid-tier companies that blend behavioral and case-type questions.
Spotify mixes behavioral with product case questions and covers the complete range of product questions. While provided for candidates seeking a Spotify role, this is an excellent list of questions covering all the major areas that can come up in product case questions. .
Candidates have seen questions in the following types of prompts: Behavioral (Tell me about a time…), Hypothetical (How do you handle…), Spotify Design, Spotify Execution, General Trade-Off/Execution, Technical, and Strategy.
Behavioral
Tell me about a product you've built that you're proud of.
Tell me about a time you built something from 0 to 1.
Tell me about a time when you had to report on your project’s status to a large number of stakeholders. Where did the greatest pushback come from?
Tell me about a data science project that you have worked on.
Tell me about a time when you used data to reach a conclusion.
Tell me about a time when you used data to influence/persuade people.
Process Behavioral/Hypothetical
How do you work with Marketing?
How do you work with Designers?
How do you prioritize among competing features?
Walk me through how you prioritize your product backlog.
Spotify Specific Questions
Spotify Design
How would you improve Spotify?
Design a recommendation engine for Spotify.
Design the backend of Spotify. (technical design)
Spotify Execution
How would you monetize Spotify?
Measure the success for Spotify's Discover Weekly feature
Spotify has a 1-month trial membership. We noticed that users were not converting to paid membership after the free trial. From a product standpoint, what can you do to improve user engagement and subsequent customer retention?
Spotify installs increased 25%. What are reasons this might have happened? Give at least four.
You're the product manager at Spotify. Build metrics.
How would you grow Spotify by 20%?
How do you drive social engagement for Spotify?
You are the Product Manager at Spotify. To increase new users and to improve retention, one of the frontrunner ideas is building a live concert feature within the app. Talk about this feature in detail and describe how you would go about validating and building it.
Spotify-Like Questions Design or Execution
How would you create a playlist for a user after they listen to a single song? (in an app like Spotify)
Pick an app for listening to music & podcasts. What is this app's goal? What does it do well? What can be improved to drive engagement?
Trade-Off/Execution
There is an issue in a sign-up flow, users are no longer signing up for our service, what would you do?
How would you determine when to run a price promotion?
YouTube shares are up. What do you do?
How would you measure engagement for Netflix?
Should Netflix provide a freemium model? Why?
There are about 1 million inactive Netflix users. What would you do about them?
Set goals for Facebook notifications.
What are the key metrics to be captured for a streaming service product?
How do you measure the success of Airbnb online experiences?
How would you measure the success of YouTube?
Product Design Case Question
What is your favorite product? Why?
Design a bookshelf for kids.
Design a library for the future.
Design a product for Podcast recommendations.
How would you design a phone for kids aged less than 5 years?
How would you improve Netflix?
How would you re-design the carwash?
How would you improve YouTube?
How would you improve a coffee machine used in offices?
How will you improve ad monetization for streaming services app?
Strategy
What is the future of the streaming music industry in your opinion?
Technical Question
How would you explain what an API is?
Describe your management style with examples.
How does content personalization work for streaming services?