Strategy or Craft & Execution questions can include questions around Launch Plans. How you answer these and how in-depth you get will vary. Watch the clock and ask good clarifying questions to be sure you know how you want to approach these questions. If you have time to get into details (think 10+ minutes you can complete frameworks) but if you don’t, you need to assess what the interviewer wants.

Here are some frameworks to consider:

1. Product Launch Checklist

1. Establish Launch Goal

2. Define Strategy > Product Market Fit (PMF)

3. Profit Plans

4. Growth Initiatives

5. MVP channels

It is easy to see how this might take too long. But with a lot of practice, you can probably get it down to 10 minutes. If you are starting from a design prompt, rather than a fresh Product Launch Prompt, you will have already covered product goal and users.

2. Plan Launch Phases

• Pre-Launch: Partnerships, Onboarding, Pricing, Approvals

• During Launch: Marketing, Distribution, Feature Set

• Post-Launch: Metrics, Analysis, Feature Iteration, Deepen Partnerships

If you have to answer in 5 minutes, you probably only have time to dive into one of these approaches. So you could clarify, do they want the high-level plan, or would they prefer you dive into a three stage approach? Or you could say, let me start with the X-launch planning.

3. Rule of Three

1. Target Users

2. Best Way to Reach Target

   • Where are they making decision?

   • Pricing Considerations

   • Marketing Channels

   • Key Features

3. Measure Success/PMF Goals/Metrics

This rule of three answer would change based on product. Is it Consumer vs Enterprise. Is it a big company vs small DTC company? Scrappy MVP plan or detailed plan? Use clarifying questions to get on the same page with your interviewer.

4. Google’s Recommendation

1. Problem - Get on the same page with interviewer on the problem.

2. Solution - Design or address at High-Level

3. User - Who you are targeting is the key

4. Monetize - Could be pricing model or actual pricing number

5. TAM - If you go here, you might not have a choice as it begs for a mini-estimation question.

This framework is a small note in Google’s official (or unofficial) PDF explaining the Product Launch question type. If you are asked to think about the space before the launch question comes up, monetization and discussion of the market size seem the big questions you will need to address. If it is strategy over execution, defining the problem and high-level solution will be key as well presumptions on the TAM being large enough for X company to address the space.