Most clients who are new to product sense/design cases often think about solving for the concept and not the user pain.

For Example:

• Build an app in the education space >> focus on forcing kids to learn rather than why learning X is important, what problem does it solve.

• Improve the cheese shopping experience >> Fixate on the cheese and not the user’s need for the cheese or users pain with cheese.

• Design an app for travel >> Focusing on the mechanics of travel rather than the point of travel or the pain of travel.

Don’t forget, we use products because they ultimately solve a problem, not because of the mechanics of the solution.

Let’s look at my favorite product: OpenSnow.

It is a weather app, but the solution isn’t about the mechanics of the weather but rather the decisions I need to make with the weather so that I can enjoy skiing.

Recently they added a water ratio rating for the snow. The solution isn’t about the mechanics of the number but about the decision-making I will do with this information.