The big strategic pivot for Google is from finding information to finding answers. ChatGPT (OpenAI) and the push from Perplexity.ai are driving users to insist on answers rather than a list of links.

However, with hallucinations and Creators demanding credit for their work that trained the models, the future is very murky.

With all that said, when working on strategy cases for Google, if the prompt assumes you are working at Google, don’t forget about the seismic shift. Try to express your strategic thinking in a clear understanding of the threats and opportunities.

Avoid the tendency to do a brain dump of everything you think you know about AI.