As a solopreneur, I test a lot of tools and software, some I write reviews on to help product managers build their product sense. In this series: Small Biz Tests I am going to start documenting what works and doesn’t for my business, particularly for features I can’t find much, if any, data on.

With that said…

Today, I paid the $50 and registered my Substack weekly newsletter with my domain.

Primary Goal: Leverage the traffic from my weekly newsletter to boost my credibility score with Google.

Success Measures:

• # users on my website (according to Google Analytics)

• # active sessions

• # mins spent on website

• avg time on site per user per d/w/m

• increase in Authority score (from UberSuggest)

It will take a while to see if it has an impact. I will keep you posted.

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